Her Majesty the rose. The Rosa Damascena (Red Damask Rose), native to Persia, is the embodiment of femininity and considered the queen of flowers in haute perfumery.
Morocco's Atlas Mountains.
The Moroccan Rosa Damascena is grown in the Dades Valley, near Ouarzazate. The Dades Valley has a pre-Saharan bioclimate, with relatively low temperatures suitable to rose growing.
In this region of Morocco, the winter of 2007 was a particularly cold one. The rose bushes reserved for the Givenchy harvest were saved from the frosts thanks to late pruning. The blossoms were fewer, but more fragrant, with subtle honey accents. Quality triumphed over quantity. The essential oil obtained from these flowers is intense, with a highly textured character that gives way to tea-like accents and a light hint of suede.
Very Irrésistible Givenchy's new colours. The essence from the 2007 Rosa Damascena harvest was used to make a superb fragrance variation with abundant hints of verdant rose to round out its middle notes and a velvety suede-like trail. In short, character, intensity, texture and sensuality.